On February 22, 2023, the "Gathering Momentum, Seeking Far and Expanding New Journey - Weber Home Appliances 2023 New Product Launch and Agent Conference" was grandly held at the headquarters in Shunde, Guangdong. Ou Jieying, Vice Chairman of Guangdong Weber Group, Xu Qikui, Executive Vice General Manager of Guangdong Weber Group, Zhao Zhiwei, General Manager of Beijing Aowei Cloud Network Kitchen and Bathroom Business Unit, Liu Zhenggen, Managing Director of Guangdong Weber Home Appliances, Li Bo, Deputy Managing Director of Guangdong Weber Home Appliances, and other headquarters personnel and national core agents attended the meeting, which conducted in-depth discussions on Weber's future development plan.


Ou Jieying, Vice Chairman of Guangdong Weber Group, delivered the opening speech for this conference. Mr. Ou said that in the past three years, in the difficult market environment where the COVID-19 has been raging, sales have continued to decline, and the industry has suffered serious internal volume, the marketing team and agent team of Webber home appliances have experienced tests and still firmly stood on our due market position, which is the full affirmation and best praise of consumers for Webber's comprehensive competitiveness. Weber Group has developed to this day, and independent brands have played a huge supporting role. In 2023, the group will also increase investment in independent brands in terms of products, technology, services, etc., to create maximum value for customers and provide high-quality product solutions for consumers. At the same time, we wish this conference a complete success.


Gathering momentum / seeking distant horizons / exploring new horizons

At the meeting, Liu Zhenggen, the Managing Director of Guangdong Weber Home Appliances, delivered a keynote speech on "Gathering Momentum, Seeking Distances, and Expanding New horizons". How to create value for customers, how to win user recognition, and how to achieve sustainable development are eternal propositions for enterprises. Mr. Liu stated that only by adapting to changes can we become a company that meets the requirements of the times; Persisting in doing the right thing with long-term thinking is the strategic development direction for Weber Home Appliances in the next three years, which can ensure the longevity of the business. Starting from 2020, Weber Home Appliances has been enriching its head strategy, establishing a business model with the goal of achieving win-win outcomes for manufacturers, comprehensively revitalizing cultural construction with the company's vision, mission, and values as key, optimizing organizational management, promoting process simplification, improving service systems, comprehensively enhancing the company's management capabilities, and strengthening service advantages. At the same time, Weber Home Appliances will continue to strengthen its corporate backbone around "strong brand, refined products, and excellent services", and through exploring Weber's most advantageous engineering channels and strengthening new media operations in the new consumer market, using products as shells and content as weapons, activate its limbs, and regain its voice in the increasingly competitive market, winning consumer recognition.


Product is king, soaring wildly in 2023

As a highlight of this event, the conference also released the annual new products of electric heating and kitchen combustion. New products such as Weber maintenance free water heater V5 (M), Weber A3 small diamond electric water heater, Weber range hood moonlight goddess K39 (H), Weber blue aurora rotary stove X33 (H), Weber gray whale zero cold water gas water heater HN6, Weber integrated kitchen appliances, etc. also received unanimous praise from customers. The Weber maintenance free first clean water heater V5 (M) continues the advantages of Weber's "world first clean core" technology, and the seven layer clean bath technology has been further improved. The newly upgraded intelligent magnesium rod without replacement has once again refreshed the user experience, truly solving consumers' worries about product use; The Weber A3 Little Diamond electric water heater has upgraded its rapid heating performance with a brand new molybdenum alloy diamond heating tube, truly solving the pain point of users with long heating time for electric water heaters. Weber range hood Moonlight Goddess K39 (H), four-dimensional smoke gathering technology, 24m 3 strong suction force, making oil smoke nowhere to escape... The launch of electric heating boutique and smoke stove god level package allows agent friends to fully feel the charm of the product and the confidence to enter the market. They place orders in the product crowdfunding stage one after another!


Seize the opportunity and work together to break through the situation

In 2023, the entire market will transition from a state of "adaptation" to a state of "self transformation". Mr. Zhao Zhiwei, General Manager of the Kitchen and Bathroom Division of Beijing Olympic Cloud Network Big Data Technology Co., Ltd., provided an in-depth trend interpretation and opportunity sharing for the conference on how to seize opportunities in the "internal consumption upgrade". Mr. Zhao pointed out that with the comprehensive opening up in 2023, the real estate industry will also transition from a huge cliff to a smooth landing. The closely related home appliance market will also usher in a new round of rhythm adjustment from the industry fluctuations in 2022. The user consumption concept will become unprecedentedly "transparent", evolving from individual consumption rationality to group consumption rationality, and the consumption mentality will shift from the past "cost-effectiveness" to "cost-effectiveness ratio", requiring enterprises to focus on users. The water heater category will rely more on the "value war" to drive industrial structure upgrading in the future. Smoke stove heating and emerging kitchen appliances each have sufficient upgrading and penetration potential. Reshaping the systematic ability of the sinking market, stimulating users' upgrading needs, occupying users' minds, and grasping the trend of building materials channels such as designers and pre decoration will be the key factors for enterprises to achieve "self transformation" in 2023. The cold winter has passed, and the spring returns, moving forward vigorously.


Gathering momentum for mutual benefit and working together to achieve long-term goals

Previously, due to the impact of the epidemic, market competition has escalated into close combat, prioritizing survival over development. While consolidating the stability of existing channels, investment in the market and policy support will be increased. At the meeting, Li Bo, Deputy General Manager of Guangdong Weber Home Appliances, deployed the market operation strategy for 2023. Only by continuously expanding the network, implementing strong sales, integrating resources and services, can we open up new market patterns.

The development of enterprises cannot be separated from the joint efforts and support of all partners. At the meeting, honors were also awarded to the partners who have made outstanding contributions to the development of the Weber brand for a long time, carrying the beautiful expectations of Weber's willingness to work hand in hand with partners and achieve a win-win future!

The "Gathering Momentum, Seeking Distances, and Expanding New Paths" - Weber Home Appliances 2023 New Product Launch Conference and Agent Conference came to a successful conclusion amidst everyone's communication and discussion. Through this conference, everyone reached a consensus on the development of the Weber brand and was full of confidence in Weber's vigorous development. Another spring has arrived early, and we have put on our battle robes and mounted our horses, ready to embark on a brave new journey towards the same market goal, striving to break through Loulan!